Why Email Marketing is Important for Businesses of All Sizes

Beyond its status as a daily ritual, email has revolutionized the way businesses communicate, providing a more direct, personalized, and measurable method of making connections. 

With the push of a button, an email can be disseminated instantly with no extra costs associated. Most of us use email on a daily basis — but are you using it to its full potential? 

In 2023, direct emails and newsletters are projected to become some of the most effective digital marketing channels. Here are some more stats:  

• 84.3% of consumers say they check their emails at least once a day (Pathwire, 2021)
• 64% of small businesses use email marketing to reach customers (Campaign Monitor, 2021)
• 50% of people buy from marketing emails at least once per month (Salecycle, 2022)

If your business isn’t taking advantage of email marketing, here are 5 reasons why you should reconsider: 

1. Emails help you build your brand

Creating a mailing list of subscribers who have shown interest in your business's products or services already will help you cultivate a community of people who are likely to continue to support your business in the future. 

This, in turn, strengthens your company branding, helping your business appear trustworthy and consistent while developing customer loyalty.

2. Emails show you the impact of your marketing efforts

Email newsletters give you access to a plethora of data and insights on customer behavior, including open rates, click-through rates, and conversions, whereas measuring the impact of print advertisements can be difficult.

Gone are the days of stumbling blindly through marketing — these analytics clue you into what works, allowing your business to tailor its newsletter content with personalized and targeted messaging that aligns with customer preferences. Email newsletters are also a great way to keep a pulse on customer experience through polls and surveys for additional feedback.

3. Emails help strengthen relationships with your customers

Through the power of email marketing, your business can reach people where they are from any device — desktop computer, tablet, phone, or smart fridge. For this reason, consumers actually prefer to receive emails from brands they love, as the messaging feels more intimate and less corporate.

In fact, people from all generations resonate more with emails than other forms of marketing. (Bluecore, 2021) Here are the stats:

• 74% of Baby Boomers prefer email marketing 
• 72% of Gen X prefers email marketing 
• 64% of Millennials prefer email marketing 
• 60% of Gen Z prefers email marketing 

When your audience feels like they can talk to you, they're more likely to become loyal to your brand. Emails allow for two-way communication between brands and customers, as recipients can reply and engage with the content if they so choose. Rather than a one-size-fits-all format, emails can be personalized and targeted to specific individuals or groups based on their preferences, interests, and behaviors.

4. Emails can increase your website traffic

When you want to spread the word about new products or promotions, what do you do? Most likely, you send out an email. 

With email marketing campaigns, you drive traffic directly to your website and improve your SEO. Plus, you'll keep your audience engaged with your brand and your site. 

5. Emails can generate more leads and boost your sales 

Lastly, when you have an audience of people who have already opted-in to receive updates from your business, you’ll be able to think differently about how you boost sales throughout the year.

With increased website traffic, a loyal community of subscribers, and a vehicle for promoting special offers and promotions directly to your customers, email marketing has massive potential for lead generation. 

The World Wants to Hear What You Have to Say

To find out more about how we can help you reach a larger audience through effective email marketing, contact us today. We’d love to help you grow your business.