In the modern tech world, video marketing has become a crucial component of any effective marketing campaign. From TikToks to Instagram Reels to Facebook ads, the amount of content that internet users consume daily is at an all-time high. An astounding five billion videos are watched on YouTube each day, and TikTok alone has 1 billion active users monthly. Sure, this may sound like a load of opportunity to some businesses … but with opportunity comes competition. Read on to learn three ways that professional marketers are taking advantage of the availability of billions of internet users and growing their businesses consistently in such a competitive digital space. 

Sharing is Caring

Like any new venture, consistency is key! If you share your video on your Facebook business page, don’t forget to share it on all platforms, such as Instagram, TikTok, LinkedIn, Twitter, and even on your personal Facebook profile. Your Facebook friends can be a huge source of support. After all, Aunt Karen does comment on all of your posts. 

Write a quick caption, include some trending hashtags, put a link to your website, and send your video out into the world for all to admire. Some social media platforms even offer the option to pin a post to the top of your profile. Most businesses pin their video posts, since they’re especially eye-catching and can make a great first impression on potential customers. 

Website Integration

Many modern marketers would agree that a website is the most important aspect of a business’s online presence. 47% of shoppers will search for a business’s website before completing a purchase. What better way to show 47% of your potential customers who you are as a business than to have a video showcased on your website? The web, video, and marketing teams here at Anntoine Marketing + Design acknowledge how crucial this is to our clients’ success. So when we’re cooking up a new website, we take every measure necessary to ensure that we put the ‘fun’ in ‘functional’––and that includes (you guessed it) … video!

Take a look at a few of our clients who are making the most of their websites by adding in video to capture their audience’s attention:

Southland Steel

Hammond Airshow 

Liuzza Realty Group 

Fleur de Lis Law & Title Company

Rollette Chiropractic Center

The Boys Ranch

Want more? See all of our sites here!

You’ve Got Mail … and New Customers

4 billion people use email daily, proving that the value of email marketing is alive. So why not use that to your advantage?

37% of brands are increasing their email budget, and 77% of marketers have seen an increase in email engagement over the last 12 months. If done correctly, email marketing can be one of the most useful tools that marketers use to engage with their audience on a personal level. It also provides a great opportunity to get more views on your business’s video, and convey your message quickly and dynamically.

Most internet users have become very accustomed to scrolling past words and going straight to images, videos, and gifs. Ask yourself, what caught your attention most on this page? Was it the body text of this blog, or was it Jim Carrey screaming “It’s Alive!”? If you’re spending time on email marketing, go the extra mile and explore all of the benefits that email has to offer.

Lights, Camera … Action!

The moral of the story is: video is valuable. When you invest in a professional video for your business, ensure that you’re getting a return on your investment by taking every opportunity to get that content in front of your audience.

If you own a business and you are ready to “reel in” new customers, contact us today and let our award-winning team make it possible.