Posting Like a Pro: When to Post on Social Media in 2022
Why aren’t my posts getting noticed?
Many marketing troubleshooting guides focus on specific technical issues and how to resolve them. However, strategy guides aren’t really helpful if your clients and potential customers aren’t seeing your posts.
You may have already noticed that posts scheduled at certain times of day garner more attention than others.
Are your weekend Facebook posts performing underwhelmingly? You’re not the first — and you’re certainly not alone. Keep reading for tips on when and where to post your content for the most exposure!
What makes this important?
Approximately 4 billion people around the globe use social media on a daily basis. That being said, it should be no surprise that mastering your social media game allows you to tap into a wide breadth of resources and opportunities. Having a strong online presence will benefit your business in all facets, including brand awareness, customer service, and lead generation.
Broken down simply:
- Successful marketing directly benefits your business.
- Understanding the statistics helps you strategize for the future.
- Learning your weaknesses helps you optimize your social platforms.
When to post on each platform
Using data collected by Sprout Social, we’ve created a table to help you visualize which times of day are optimal for posting on each social media platform. All recorded times are in Central Standard Time.
Keep in mind that the values below only indicate periods of time that receive the most overall user traffic across various social media platforms. Depending on your industry, your target demographic might be more active at different times of day. User engagement levels are different for every business and audience; your business may, and probably will, experience unique fluctuations.
Use this table as a jumping-off point, and then adjust your posting times accordingly based on your needs.
On Facebook…
The best days to post are: Tuesdays and Thursdays.
The best times to post are: Between 8 AM and noon.
Avoid posting on: Weekends, especially Sundays.
On Instagram…
The best days to post are: Tuesdays and Wednesdays.
The best times to post are: Between 10 AM and 1 PM.
Avoid posting on: Weekends, especially Sundays.
On Twitter…
The best days to post are: Tuesdays and Wednesdays.
The best times to post are: Between 9 AM and noon.
Avoid posting on: Sundays.
On TikTok…
The best days to post are: Wednesdays and Thursdays.
The best times to post are: Between 10 AM and 4 PM.
Avoid posting on: Weekends and Mondays.
Best overall time to post on social media
Did you notice that these high-frequency periods tend to overlap with the typical American workweek?
Generally, with the exception of holidays, this is because people spend the most time online during the mid- to late-morning hours (8 AM onwards) and during midday (for lunch breaks). TikTok is the only outlier, hosting a large portion of its activity in the afternoon and early evening.
Best days for posting: Tuesdays, Wednesdays, and Thursdays.
Best times for posting: Between 9 AM and 11 AM.
Worst overall day for posting: Sundays.
Final takeaways
While navigating today’s complicated, algorithm-driven social media landscape can be challenging, each platform has individual strengths that may play to your goals. It can be incredibly rewarding to learn the ins and outs of each platform.
Feel free to experiment with the times you schedule your posts. Which timeslots yield the most impressions? The least? Don't forget to save your data so that you can use it the next time you post.
For the next steps in bringing your brand's social media to the next level, Anntoine Marketing + Design offers customized social media management packages, tailored to your needs and budget.
Click here to get in touch.
