A new year means new trends and fresh design inspiration! We asked our talented designers, Katie and Madison, to share their favorite trends for 2025. From bold colors to immersive visuals, the trends this year are all about making an impact while staying true to your brand’s story. Let's get into it!

Grain Texture Overlay

Grain texture overlays are a subtle yet impactful trend we’re loving this year. They add a tactile quality to your designs, creating a sense of touch that pulls the viewer in. Whether you want to evoke softness with a fine, delicate texture or toughness with a bold, rugged overlay, grain textures help set the tone of your design in a way that’s both visually and emotionally engaging.

This trend shines in both print and digital mediums. From printed brochures to social media graphics, grain texture overlays add depth and character that elevate the overall look and feel of your projects. It’s a versatile design tool that makes a statement without stealing the show.

Personified/Characterized Food Illustrations

We love a custom character that not only represents your products but also adds a touch of fun and relatability. Could be a cheerful coffee cup, a dancing donut, or a spunky slice of pizza––these characters double as brand elements and mascots for your business. Speaking of, their versatility is our favorite part of this trend. As a mascot, they can be designed with distinct expressions and poses to suit different campaigns and scenarios.

Personalized food illustrations can adapt to various moods, promotions, or even seasonal themes, making your marketing efforts dynamic and engaging. They’re a great way to leave a memorable impression on your audience. After all, who wouldn’t smile at a cupcake giving a thumbs-up?

"Building these food characters lays the foundation for a more meaningful product interaction—just like an appetizer sets the tone for the main course."  —Katie

Brand Patterns

Brand patterns are a fantastic way to upgrade your branding and improve recognition and recall. By taking elements from your identity system—like logos, colors, or icons—and arranging them into a pattern, you create a unique design element that’s truly your own. These patterns can be used across various marketing materials, from packaging to web design, adding consistency and cohesion to your brand's visual presence.

This trend takes your branding to the next level, allowing you to create a signature style that is both creative and functional. Whether it's a subtle background pattern or a bold, repeating design, brand patterns offer endless possibilities to reinforce your brand identity while making your materials stand out. It’s a simple––but extraordinarily effective––way to leave a lasting impression on your audience.

Make It Possible

Our talented and experienced designers at Anntoine Marketing + Design specialize in blending classic styles with fresh, innovative concepts. Whether you need print materials like flyers, magazine ads, or business cards, a full logo and branding package, or digital designs for websites and social media, we can help.

Reach out to us with your design needs, and we’ll work with you to create something that truly stands out.