Have you ever thought about how many times a day you open your phone? A study found that 66% of Americans pick up their phones 160 times a day. That’s a lot! With our phones constantly on our minds or in our hands, it’s no wonder that mobile web browsing increases every year. Having your website optimized for mobile browsing isn’t just a strategic move - it’s crucial for the modern world. 

With that in mind, here are three reasons why you should get moving on mobile.

1: Move to the Mobile Google Index 

In March 2021, Google is launching a Mobile First Index. Websites that are built for desktop won’t be on the new index. So what does this mean for you? Desktop only sites won’t be ranked on Google or in the Google index, and information Google pulls about your website will only be from the mobile version. Make sure your website is looking spiffy for both mobile and desktop browsing! 

2. Mobile Speed Matters 

If a website is loading slowly, do you stick it out or move on to a faster website? If you’re like us, you’re looking for speed. Time is a valuable commodity. If your website isn’t speedy, you may be losing views and sales. Click-through rates increase 21-24% with a fast website. Make the most of your organic reach by making your website quick to load and easy to use! Speed also improves your ranking in Google! Want to make it to that coveted top spot? Don’t forget to keep your site fast on mobile and desktop! 

3. Manage Your Brand 

81% of consumers used Google to research a local business within the past year. By making your website on mobile devices easy to navigate, customers can access everything they need while on the go! You can also highlight your best reviews and customer experiences on your website, so potential customers see who you really are. 93% of consumers say reviews impact their purchasing decisions. Positive reviews leave a positive impression, and help your company and your brand grow.

So what’s the bottom line? Companies that aren’t showing an active and engaging online presence don’t stand out in the modern world. In a world on the go, you can help your brand stand out by having your website optimized for mobile devices.